How often do you get drawn to an advertisement because the first thing that you see is a pretty and hot women? Magazines have been around for several decades but even though only a few people reads them, they still influence old and modern day society. The article, “Sex, Lies, & Advertising” by Gloria Steinam tries to offer a better understanding into the magazine industry and how they operate. Steinam talks about how all magazine companies uses feminism to sale their product. She explains that within each advertisement, companies use women to draw in attention. They are often depicted to be sexy figures or objects through their body and perfection. There is always a hidden message within each magazine, where they are aiming to brainwash the
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Then, it was influenced by World War 2 when women were needed to take over the men’s old job in order to keep the nation running. Women in these magazines are shown as tools to advertise these products. The way females are portrayed back then and today are still the same.
After reading “Sex, Lies & Advertising”, I went and bought a female targeted magazine titled, “Teen Vogue, by Stella Maccarney, to read and get a better understanding of modern day magazines. The magazine featured many popular female clothing industries such as Gucci, Simon, Guess, Bongo, and many others. The magazine also featured many female cosmetic products and jewelry such as L’Oreal for hair, Michael Kors for watches, Ralph Lauren for perfume, Pantene for hair and many more. Big time companies such as L’Oreal took up more pages than usual to advertise their products. The article had four pages that showed a male model but it showed them in a more superior manor. As they are usually wearing bigger and heavier clothes that makes them look stronger unlike all the other pages which features a sexy women wearing …show more content…
They both still feature women in most of the pages within the article. The female gender magazine side shows females in a more professional and respectful way unlike the guy gender magazines which depicted women in a more disgraceful and lewd manner. The articles show different gender style. The female gender magazine show towards what more women are into, such as clothes, jewelry, and other accessories. While men magazines focus on big trucks, heavy duty clothes, and guys with the perfect body. Many of the things within these magazines are unachievable. After reading the article and the female magazine, I’ve learned more about the separation of both gender and how they perceive each gender a different way. I also learned more on how advertising developed into how it is now by the different phrasing it went
Then, it was influenced by World War 2 when women were needed to take over the men’s old job in order to keep the nation running. Women in these magazines are shown as tools to advertise these products. The way females are portrayed back then and today are still the same.
After reading “Sex, Lies & Advertising”, I went and bought a female targeted magazine titled, “Teen Vogue, by Stella Maccarney, to read and get a better understanding of modern day magazines. The magazine featured many popular female clothing industries such as Gucci, Simon, Guess, Bongo, and many others. The magazine also featured many female cosmetic products and jewelry such as L’Oreal for hair, Michael Kors for watches, Ralph Lauren for perfume, Pantene for hair and many more. Big time companies such as L’Oreal took up more pages than usual to advertise their products. The article had four pages that showed a male model but it showed them in a more superior manor. As they are usually wearing bigger and heavier clothes that makes them look stronger unlike all the other pages which features a sexy women wearing …show more content…
They both still feature women in most of the pages within the article. The female gender magazine side shows females in a more professional and respectful way unlike the guy gender magazines which depicted women in a more disgraceful and lewd manner. The articles show different gender style. The female gender magazine show towards what more women are into, such as clothes, jewelry, and other accessories. While men magazines focus on big trucks, heavy duty clothes, and guys with the perfect body. Many of the things within these magazines are unachievable. After reading the article and the female magazine, I’ve learned more about the separation of both gender and how they perceive each gender a different way. I also learned more on how advertising developed into how it is now by the different phrasing it went