The Role Of Sex In Advertising

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Is Sex Used Too Much? Throughout the world, sex is broadcasted in many advertisements. Whether it is a billboard, TV commercial or just a simple magazine cover sex is most likely to be used. When it all comes down to sex being displayed in advertisements, sex is used more than enough because sex is used to sell and promote essentially everything in today’s society and it can have many consequences afterwards. When it comes to sex in advertising, it is a tool in order to catch one’s interest in a certain product, brand or service. It grasps the attention of many indiviualds attracting them to the product. Women, men even children “are assaulted by commercial images that get firmly implanted in their brains.” (Cortese 31) Marketers know how …show more content…
Advertisements involve lying about the nature of the product on low. For example a beautiful woman with a great amount of skin showing doesn 't have anything to do with a purchase of a car or computer or body wash. These such items do either nothing at all or very little to increase someones attractiveness. Many people believe that women are the main focus or target when it comes to sex appeal in advertisements. Women sex appeal is often used way more, but men are also targeted too. “Women have often been the targets of sexual advertising, it is because it appears to work in many cases.” (internet source) It is very easy to get ahold of male attention span by using a women’s body and the idea of buying the product to potentially get the women as …show more content…
How many R&B, Hip-Hop or Rap music videos can you watch without sex, booty shaking, drugs or touching one another being involved? Barely any, all music videos include some form of sexual behavior even sexual violence. Using sexually behavior in music videos is “a very powerful source of destructive messages about sex and relationships.” (Levin and Kilbourne 145) to be exact. Thought these music videos and songs, women are mainly degraded being referred to as “hos” “sluts” and treated with disrespect. Young teenagers then think that is normal and that it’s everyday activity and don 't realize that sex is intimate not something to just

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