Seventeen Ad Analysis

Americans saw a drastic social change in the years immediately following World War II. Young women sought out help and support from major magazines, specifically Seventeen Magazine in the years 1946 and 1947. Both teenage girls and young women were the targeted audience, and though they were close in age, their social interactions and fashion senses were on separate ends of the spectrum. In a Seventeen ad. published in 1947- the company influences it’s audience to invest in their new “natural” makeup that men will love.Faults in the advertisement come in to play, as it insists that natural beauty is in fact not natural beauty at all, but foundation on the skin made to look flawless. In addition, the ad suggests that the reasons behind wearing makeup are to gain the opposite genders attention and to appeal to their liking. The ad raises the question: Why can’t women wear make up to feel good about themselves? And why isn’t natural beauty not defined as the natural skin women are given? After all shouldn 't a magazine, solely for women, praise them for who they are verses their appearance? Usually when women pick up a magazine, the intent behind it is to get ideas along the lines of fashion, make up and even relationships advice. But what are these women …show more content…
There are young females out their who wants to know how to achieve their own empire in a world that tells them they are only needed for their looks, cleaning and cooking and as a magazine solely for teenage girls it should uplift and help the young girls achieve more rather than aid them into falling subject to society’s