Service Theater Framework for New China Express
Introduction
New China Express is a Chinese food restaurant located across to the University of Nebraska in Kearney, Nebraska. New China Express is a chain restaurant with over 10 years of history. The restaurant provides dine-out, take away and delivery service. It is open from 11a.m. to 10 p.m. from Monday to Sunday. The customers may order randomly on the menu or may have buffet in the noon. The rating of New China Express on Zomato is 3.6 out of 5, which is below average (New China Express). It still attracts many customers mostly because of its location, which is on the opposite of the only university in Kearney.
Reasons for disappointment
There were three reasons which made me feel disappointed to New China Express: food, service and environment. The dishes always touched with oil, there were some black dots on the food, and there was generally no one greeting at the front desk. According to the reviews on Trip Advisor, many people reported the problem of food, even a few people getting diarrhea after eating at New China Express. Customers have to wait for the waiters until they finish what they are doing at that time. Most of the time, there is …show more content…
Although the food itself affects the business of the restaurant, setting is another significant factor in attracting customers. In the service theater model, setting is a service environment as well as a stage, which offers a platform for both actors and audiences. What New China Express need to change is decorating thoroughly, including floor, lights, wall, tables and chairs. The basic decor can be changed to a new and bright environment. The environment should not only be quiet and peaceful, but should also be look clean and delicate. The bright colors and advanced furnishings are effective to make customers feel comfortable at the time of
Introduction
New China Express is a Chinese food restaurant located across to the University of Nebraska in Kearney, Nebraska. New China Express is a chain restaurant with over 10 years of history. The restaurant provides dine-out, take away and delivery service. It is open from 11a.m. to 10 p.m. from Monday to Sunday. The customers may order randomly on the menu or may have buffet in the noon. The rating of New China Express on Zomato is 3.6 out of 5, which is below average (New China Express). It still attracts many customers mostly because of its location, which is on the opposite of the only university in Kearney.
Reasons for disappointment
There were three reasons which made me feel disappointed to New China Express: food, service and environment. The dishes always touched with oil, there were some black dots on the food, and there was generally no one greeting at the front desk. According to the reviews on Trip Advisor, many people reported the problem of food, even a few people getting diarrhea after eating at New China Express. Customers have to wait for the waiters until they finish what they are doing at that time. Most of the time, there is …show more content…
Although the food itself affects the business of the restaurant, setting is another significant factor in attracting customers. In the service theater model, setting is a service environment as well as a stage, which offers a platform for both actors and audiences. What New China Express need to change is decorating thoroughly, including floor, lights, wall, tables and chairs. The basic decor can be changed to a new and bright environment. The environment should not only be quiet and peaceful, but should also be look clean and delicate. The bright colors and advanced furnishings are effective to make customers feel comfortable at the time of