We decided in my second year at United Way (1979) to produce some United Way radio ads on a new program called “Service and Referral.” It was an effort to let people know about the various organizations that are funded by United Ways (they were different in each community) and how to reach them. I decided to approach Hyman Brown, who had produced the CBS Radio Mystery Theater and before that Inner Sanctum. He was a master. He could use words to create stories that were incredibly compelling. I visited him in New York on 52nd Street and asked him to create ten radio spots. I gave him examples—typical ones like the Boy Clubs, but others such as rehab services and services for families with children who had learning disabilities. He said “Yes,
