Creativity And Business Analysis

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In today’s world of innovation and invention, where everyday new things are seen around, people want to buy unique products and experience something unfamiliar but eye catchy and pleasing to them, because everyone wants to feel special so it won’t be wrong to say that in the modern global village of today the importance of creativity is inescapable. Creativity should not be baffled with innovation, creativity invokes to new products, ideas and so forth originated at individual level, on the other hand innovation invokes to the prosperous implementation of those new products and ideas at the organizational level 1(Oldham & Cummings, 1996). According to contemporary researchers creativity is one of the decisive (Compelling) factors that determines …show more content…
Creativity is like seeing things in different ways, new actions that can be carried out in different ways to make things more likeable and pleasing for one’s self and more importantly others, and it’s also about finding novel solutions to problems at hand. Creativity is the lifeblood of organizational success and a source to gain a competitive advantage 22(Liao, Lu & Loi, 2010). There are a number of factors that can engage employees in creative behavior to ensure organizational success some of them include personal characteristics of employees like enthusiastic about complex task, boarder area of interest, patience towards task vagueness, and self-assurance and contextual factors leading towards higher level of intrinsic motivation like task complexity, supportive style of supervision 1 (Oldham & Cummings, 1996). The style of supervision or the style of leadership has been one of the determinants of engaging employees in creative behavior 1, 2,3 (Oldham & Cummings, 1996; Liden, Wayne, Zhao, & Henderson. 2008; Yoshida, Sendjaya, Hirst, Cooper. 2014). Leaders are the ones who inspire its followers towards achievement of a specific …show more content…
Despite some of the similarities between servant leadership and LMX, there are some basic features and assumptions of servant leadership approach which are not found in LMX theory for example being sensitive to the personal needs of followers, the development of sub-ordinates into servant leaders, and inspiring followers to serve the community. Researchers have observed that subordinates’ social identity is a fundamental element in leadership operations, which in turn effect followers’ perceptions, actions and outcomes.36 (Lord & Brown, 2004). An individual’s social identity is the “knowledge of his membership of a social group (or groups) together with the value and emotional significance attached to that membership” 31(Tajfel, 1978). Social identity theory has been extensively used to demonstrate the relationship between employees and their organizations 32,30,33(Ashforth , Harrision & Carley, 2008; Ashforth & Mael, 1989; Hogg & Terry,

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