Sernivo Spray Case Study

Decent Essays
A US subsidiary of Dr Reddy's laboratory, Promius Pharma, has obtained the US FDA approval for a prescription spray for psoriasis. The spray named Sernivo is an external application and contains 0.05% betamethasone dipropionate. It can be used by patients over 18 years of age.
Psoriasis is an autoimmune disease and a complex inflammatory skin disorder in which skin cells begin to multiply rapidly and form lesions that are red, itchy and patchy. The skin may become dry or cracked and may bleed. Psoriasis is extremely difficult to treat.
Betamethasone dipropionate is a strong corticosteroid commonly used in a variety of skin conditions. It cannot be applied on sensitive areas such as face, groin or in the underarm region. Application should be
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It is useful in mild to moderate cases of psoriasis and is to be used for external application only.
"As an emerging leader in the dermatology space, we are committed to developing innovative treatment options and support services for clinicians and patients. The approval of Sernivo emphasizes our ongoing efforts and we look forward to a successful launch of Sernivo Spray in the coming quarter." said Raghav Chari, Executive Vice President of Proprietary Products at Dr. Reddy's and President of Promius Pharma.
According to Mr. G.V. Prasad, co-chairman and chief executive officer of Dr Reddy's, "The FDA approval of Sernivo Spray is a significant milestone for Promius, as it validates our committed efforts and resources to developing differentiated dermatology products from concept to commercial launch."
Two clinical trials established the benefits of Sernivo. In the first study, 42.7% patients were successfully treated using Sernivo and in the second trial 34.5% patients were successfully treated. The official sales launch of Sernivo will take place later this

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