In my opinion, both stores have amazing products. It just depends on the person if they want to spend more money and possibly get a better quality product, or spend a little less money but might be less quality than a higher end product. Most of the time, whether the products are more expensive they will have the same effect as the products that are a little cheaper. Sephora mostly carries expensive brands and not very many cheaper brands. For example, Sephora carries brands like, Estee Lauder, Tom Ford, Bobbi Brown, Dolce & Gabbana, Giorgio Armani Beauty, and Prada. All of those brands are considered “high end”. Another difference of the type of products that both websites have is that, Ulta has more of a variety of types of products. They have anything from skincare, makeup, and hair. Sephora has all of these as well, but Ulta has more brands than Sephora does. Since Ulta has both higher and lower end products, people might be more drawn to their website rather than Sephora’s. But I still feel that even though Sephora mostly only sells higher end products that it is still a great website to buy makeup
In my opinion, both stores have amazing products. It just depends on the person if they want to spend more money and possibly get a better quality product, or spend a little less money but might be less quality than a higher end product. Most of the time, whether the products are more expensive they will have the same effect as the products that are a little cheaper. Sephora mostly carries expensive brands and not very many cheaper brands. For example, Sephora carries brands like, Estee Lauder, Tom Ford, Bobbi Brown, Dolce & Gabbana, Giorgio Armani Beauty, and Prada. All of those brands are considered “high end”. Another difference of the type of products that both websites have is that, Ulta has more of a variety of types of products. They have anything from skincare, makeup, and hair. Sephora has all of these as well, but Ulta has more brands than Sephora does. Since Ulta has both higher and lower end products, people might be more drawn to their website rather than Sephora’s. But I still feel that even though Sephora mostly only sells higher end products that it is still a great website to buy makeup