Compare And Contrast Ulta And Sephora

Sephora and Ulta are both similar websites but they both have their differences. Both websites are very user friendly, nice in the way they set them up, and overall just enjoyable to online shop on. They both bring a variety of products to choose from for anyone. I’m very excited to see what the similarities and differences between Sephora and Ulta are. The design of the websites are both very nice but a little different. Although they sell the same type of product, the design of the websites are different. Sephora’s design to their website is more classic in my opinion, with black and white with hints of red. When I see the types of colors that Sephora has on their website, it makes me think of higher end products which is about all Sephora …show more content…
In my opinion, both stores have amazing products. It just depends on the person if they want to spend more money and possibly get a better quality product, or spend a little less money but might be less quality than a higher end product. Most of the time, whether the products are more expensive they will have the same effect as the products that are a little cheaper. Sephora mostly carries expensive brands and not very many cheaper brands. For example, Sephora carries brands like, Estee Lauder, Tom Ford, Bobbi Brown, Dolce & Gabbana, Giorgio Armani Beauty, and Prada. All of those brands are considered “high end”. Another difference of the type of products that both websites have is that, Ulta has more of a variety of types of products. They have anything from skincare, makeup, and hair. Sephora has all of these as well, but Ulta has more brands than Sephora does. Since Ulta has both higher and lower end products, people might be more drawn to their website rather than Sephora’s. But I still feel that even though Sephora mostly only sells higher end products that it is still a great website to buy makeup