Senior Tourism Case Study

Great Essays
Potential benefit of developing senior tourism in Hong Kong
Introduction:
Thanks to improved health conditions and medical advancement, our people live longer and get older. Thus, the senior population is increasing rapidly.Seniors made up 1/5 of the world population in 2012, and will reach 1/3 of total population in 2050.Population aging is a profound issue in the world. Hong Kong is no exception. The proportion of population aged 65 and over will increase to 26.8% in 2033. Obviously, aging population has a negative impact on Hong Kong’s economy resulting in the reduction of labor force. However, on the other hand, it can be treated as the biggest potential market in tourism. Figure 1 has showed the senior citizens are accounting for highest
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Percent of Older Population by Region: 2008 to 2040(U.S. Census Bureau International Data Base, 2008)
Besides, many researchers have found that seniors are more willing to travel longer distances and stay longer because of more added disposable income and free time. There has lots of research regarding senior tourism, but less focus on the Hong Kong.
Therefore, this research is for explore and identify the potential of developing senior tourism in Hong Kong.

purpose:
Tourism as a service-based industry, the growth is based on how well the tourists be satisfied by providing services and products expected of them.Besides local seniors, Hong Kong, which is an international city mix of eastern and western culture, has attracted thousands of tourists each year.
Therefore, the purpose of the research is to identify the perception of local and foreign seniors toward traveling in Hong Kong, seniors’ traveling experience in Hong Kong.Thereby, senior tourism can be developedperfectly and made the great contribution to Hong Kong economy by gaining this useful information.

Research problem:
 What are the motivations of local and foreign senior travelers traveling in Hong Kong?
 Which constraints will affect local and foreign senior travelers making travel decision in Hong
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The six push motives are escape, education, family, action, relaxation and ego, while nine pull motives include natural surroundings, good weather, tourism infrastructures, budget dining and accommodations, cultural and historical attractions, manmade attractions, people, upscale facilities and outdoor recreation opportunities. In the research on Chinese senior travelers’ motivation (Hsu,Cai and Wong 2007), they found the two major motivations of Chinese senior travelers are personal financial conditions and available of

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