During a crisis, one of the roles of a leader is to create and sustain the organization’s credibility and trust among crisis stakeholders. Depending on the crisis situation, a leader’s goal is to assist the organization in returning to productivity. Overall, it is important to protect and sustain the organization’s reputation, brand and value in the marketplace (Lockwood, 2005). Additionally, the crisis management team on-scene present is vital to provide specific information, plan of action, and other resources that can be effective in solving the situation. Furthermore, it will create confidence to others, directly or indirectly to the situation that the crisis has been assessed and will be controlled by the right personnel.
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Those three days directly affected our command mission because the aircrafts that were identified to go to the ship were affected by the agent and ultimately another command had to step forward and provide their aircrafts to support the mission commitment.
What are the benefits of creating a comprehensive crisis response plan before a crisis happens?
According with Lussier & Achua (2016), having a crisis plan in place can: reduce the duration of a crisis, enhance or retain a corporation’s image and reputation, allow for quick and effective responses, improve communications, enhance coordination and cooperation, ensure ready and available resources, ensure fewer costly mistakes, ensure less panic, ensure quicker resolution of the crisis, and limit or protect financial loss (Lussier & Achua, 2016). Most importantly, we can train and be prepare in the scenario of a real situation.
What advice would you give a leader who wants to improve his or her communications function so that it may be more effective during a