Semiotic Analysis Examples

1200 Words 5 Pages
There are things one may never avoid observing, hearing or being told about and an advertisement happens to be one of them. Our lives are dynamic and surrounded by all sort of advertisements. When we don’t read papers, we are either on internet or watching television, listening to radio thus we become a soft target for many companies advertisement. The main role of modern day advertising is to market products of a company but also ensure a large group of customers are targeted and left satisfied so that a company can position itself and create a brand. Semiotic analysis of advertisements is a mirror of cultural norms and values in a given social set up. Thus advertisements becomes critical in this analysis due to the fact that they can be analyzed on ‘surface’ level and “ideologically or mythically on function” (a denotative and a connotative level). This research paper will analyze an advertisements Pantene Hair Fall Control "Colossus …show more content…
The role of this advertisement was to begin with, appeal to a huge group of older women and mature ladies who are accustomed to the social codes necessary to interpret “natural curvy hair” as a sign of attractiveness, and hence capable of to decoding the message within Pantene Hair Fall Control "Colossus System - Raline" advertisements as its creator intended. More specifically, through the use of a young woman with hair so thick, wavy, falling backward and forth and well maintained, evoke feelings of desires or urge to try the product or a repeated purchase within the viewers. Secondly, even an advertisement concerning a universally known and accepted brand has the possibility of being interpreted in various manners and the creator of this ad wanted to capitalize in such. He or she expected the viewers in the target market to subconsciously form connotation between being woman with hair so thick, wavy, falling backward and forth and well maintained and the product being

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