Selzer & Company: A Survey Analysis

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In this study, the poll conducted by Selzer & Company was used. The poll was conducted between the dates March 19-22, 2016. The title was International Trade / Global Economy. The poll aimed at seeking opinions of the people of Bloomberg on the issue of restricting the importation of goods into the country. This is an interesting poll because it touches the political and socio-economic structures that a nation is built on. The study also revealed the general opinion of the public about what trading with others is like to them. First, the study employed a rather straight-forward methodology and sampling design. It should be noted that a structured questionnaire was administered through randomly selected telephone lines to people who have attained …show more content…
The margins of error reported clearly indicated that the level of response are only associated with the respective samples and that there is a general uncertainty about the (unknown) number of true respondents in the population percentages. If we assume that the confidence interval and the consequential margin of error have accounted only for the effect of sampling variability, then we have to investigate the sampling and non-sampling error because the margin of error can never take into account all the potential sources of error in any poll such as bias. It has not been reported how many respondents refused to co-operate, presented response bias and whether the target population was purposively …show more content…
Even though this is the case, it can still be argued that generally, most people in the population do not prefer importation of foreign goods into the US. Given the fact that 27% of the respondents did not have any idea on the benefits NAFTA has brought to the country, the generalizations are again doubtful. It may be an attitude thing than the real socio-economic reality.

References

Polling Report (2015). International Trade / Global Economy. Retrieved from http://www.pollingreport.com/trade.htm

Wild, C. J., and Seber, G. A. F., (2000). Chance Encounters: A First Course in Data Analysis and Inference, 1 St Ed.

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