Selling The Air Summary

In his article “selling the air a critique of the policy of commercial broadcasting in the United States” Thomas Streeter gives a brief information about the process of development of radio broadcasting between 1900and 1930. It is understandable that like any new phenomena, there were errors and changes in strategies. It start with exploring how broadcasting was organized by liberal corporate basis. Radio like Telegraph and was a new technology but also had more advantage such as being small and lightweight, and inexpensive. Article peruses how corporate liberals successfully shaped laws and institutional structures to have broadcasting as the main point of consumer economy while ignoring other potentials of popular usage of radio (cite, yer,p. 61). The quot about “the success of these efforts testifies to corporate liberalism’s extraordinary social and political powers of accommodation (cite,p.61). There were four different groups that played a main role in formatting and building the shape of broadcasting and radio. Liberal and democratic people as radio users for leisure time product, inventors and entrepreneurs with a business mind to build better radio equipment, military which …show more content…
First he uses questions of cause and effect, and then analyses it under three headline “versons of cause and effect in technology and society, the social history of television as a technology, and the social history of the uses of television technology” (cite, p. ). Technological determinism as a powerful view to nature of social changes futher was in the article with the explanation of how all different changes and technology product made modern man. In alter to this, seeing technology as a symptoms of changes. He conclude that these two idea generally are the main part of our thinking about technology (cite. P.