Selfies Case Study

Decent Essays
Selfies – Promotion & Protection
PURPOSE

To recommend that why the hotel should be use selfies trend to promote their business, and what kind of things has to worry about. And how to protect this new promote strategic in the hospitality industry.

CONTET AND CURRENT STATUS With the development of science and technology, the competition of the hotel industry is increasing. Most of the marketers are using networking sites to find customers. In 2013,53% of marketers have found customers on Facebook( Andrea Kinloch, Social Media 2013). The best thing about social media that is free, and the fact that people can reach anyone in the world in seconds, such as, using Facebook, people are able to create a page for their establishment and reach
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To begin with, when people posted some pictures that the company does not want associated with their brand. Such as, a person posted a picture when customer arguing with front desk clerk on Fackbook, therefore, people will think that employee are unrespect with customer and also will think that customer service might be terrible when people saw this picture on Facebook. However this situation will impact the brand image and the reputation of the hotel. With after that, people can edit slfies posted to their company’s site and social media page, but people cannot control what other people are posting to their sites. There is highly competitive market in the hotel industry. If selfies is a good promote strategic for the hospitality, hence, every hotel are going to using selfies, because of everyone can see the picture on the social media, hotel A using a picture to their company site which is come from their customer who posted a picture that is a glass of cocktail in the bar, however, hotel B saw this picture on hotel A’s website and he likes this picture and he also using this this picture to their sites. Actually hotel B was cheating, because he stole hotel B’s …show more content…
CONSIDERATIONS Some key facts that should be kept in mind when using selfies to promote the hotel are:
 Make sure the company used selfies to promote the brand identity.
 To control other people post the picture to their company sites.

RECOMMENDATION There are two recommendations that I suggest for the selfie promotion in the hotel.
1. When using selfies to promote the hotel and retaining the current levels of repeat business and developing further customer loyalty in a competitive to provide a positive hotel experience to all the guests.
2. Continuing to differentiate from the competition and offering added value to the

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