Self service bias is characterized by attributing good outcomes to their own person abilities but bad outcome will be attributed to an external source. Such effect is produced by several misconception like, the misinterpretation of having absolute control, the idea of overestimating ourselves and lastly the tendency to exaggerate strengths and minimizing weaknesses. Human wants to remain in control although the events are happening from an outside source (Boss, 2015). In the book THINK is explained how such phenomenon happens when buy a lottery ticket an the individual buying it prefers to choose his or her own numbers rather than letting the computer to choose them because by picking the numbers the chances of winning may increase. Such thought
