• Home Page
  • Self Reflection Essay On Marketing Simulation

Self Reflection Essay On Marketing Simulation

Decent Essays
Show More
Dear Erik,

Please find here attached my self-reflection essay based on the marketing simulation experience.

In this essay I have tried to explain how my decision making process was during the simulation. From MM assigment analysis to the use of main marketing concepts and tools to decide my strategy and finally, my discover and

Related Documents

  • Improved Essays

    Case Study: What's Wrong With Walooms
    • 964 Words
    • 4 Pages

    Case Study: What's Wrong With Walooms

    Synopsis The given case study “What’s wrong with Walooms” stated the problem about the Walooms one of the products of the Company. The sales report is not good as expectation and as training manager I supposed to create the training course for salesforce. Before doing important decision, I must do the research. Hypothesis is most important things in research, and there were many hypotheses.…

    • 964 Words
    • 4 Pages
    Improved Essays
    Read More
  • Decent Essays

    Lorna Jane And Lululemon Swot Analysis
    • 309 Words
    • 2 Pages

    Lorna Jane And Lululemon Swot Analysis

    This research show a good example of understand and reveal target customer want. It is a useful research for all marketers to do it, and similar a SWOT analysis which is a tool which commonly used to systematically analyze the strategic situation and identify the level of organizations from company’ internal and external environments.(Gao & Peng, 2011). See in Appendix A. Some of the strength, weakness, opportunity and threat are also knew on our research. Moreover, we are have a competitor analysis which is the compare of expect price of Lorna Jane and Lululemon on question six.…

    • 309 Words
    • 2 Pages
    Decent Essays
    Read More
  • Improved Essays

    Advertising Synthesis Essay
    • 643 Words
    • 3 Pages

    Advertising Synthesis Essay

    L’Oreal, Shiseido, Unilever, and Emami all share a common thread. They each, like many other make-up companies, make a profit off of colorism – prejudice against individuals with a dark skin tone – through the manufacture and sell of skin lighteners. The skin lightening industry is worth millions of dollars and is still growing in many countries around the world. The industry is booming for many reasons, such as: perceived benefits of light skin, the type of advertisements companies use, and a lack of governmental intervention despite the known consequences of using skin lighteners.…

    • 643 Words
    • 3 Pages
    Improved Essays
    Read More
  • Great Essays

    Situation Analysis For Allstar Allround Brand
    • 1116 Words
    • 4 Pages

    Situation Analysis For Allstar Allround Brand

    One way our company can evaluate other competitors in the game is purchasing marketing reports. For example, in Pharma Sim, our team purchased the sales force, advertising, and purchase surveys. These particular reports gave us insight on other competitors. While going through these reports we analyzed other team’s cooperative results and used the graphing charts to get a better understanding of the information. These reports have been very helpful in making effective decisions.…

    • 1116 Words
    • 4 Pages
    Great Essays
    Read More
  • Improved Essays

    Situational Analysis Of Spike Island Academy
    • 96 Words
    • 1 Pages

    Situational Analysis Of Spike Island Academy

    The organisation’s market research can be used as part of the situational analysis to not only view how the business is performing, but to also identify potential customers or market segments, anticipate future growth and to monitor competitors within the same market environment as well as providing the organisation with an overview of their current performance in comparison to these competitors. The situational analysis can be carried out through a number of methods. The two methods that are going to be used for the situational analysis of Spike Island Adventure/Academy are SWOT analysis and PESTEL…

    • 96 Words
    • 1 Pages
    Improved Essays
    Read More
  • Superior Essays

    Essay On Commercial Advertisements
    • 1113 Words
    • 5 Pages

    Essay On Commercial Advertisements

    Examining Commercial Advertising Advertisements are everywhere we go and almost on everything we know. Yet advertisements portray men and women very differently. They also affect men and women more than some people realize. The films, Miss Representation, Killing Us Softly 4, and Tough Guise 2 really thoroughly discussed the problems and effects of advertisements for both men and women. Advertisements can portray women as sexual objects with ideals of beauty, and men as powerful.…

    • 1113 Words
    • 5 Pages
    Superior Essays
    Read More
  • Decent Essays

    Enertea And Rush Strategy
    • 162 Words
    • 1 Pages

    Enertea And Rush Strategy

    In the simulation we only had our distribution channel in USA and our prime target was to gain brand equity over taste conscious consumers in USA. Our major primary competitors were companies that targeted taste conscious consumer and they were Enertea, Power hour and Rush with score of 69%, 75% and 100% respectively in taste on 8th period. However, we were able to rank higher than Enertea and Rush because of higher brand awareness which made us quite different. Although, we had low brand awareness and fell behind ranking from teams like Rush Energy, RoadRunner and Aquavent.…

    • 162 Words
    • 1 Pages
    Decent Essays
    Read More
  • Superior Essays

    Analysis Of Marketing Is Everything
    • 1270 Words
    • 6 Pages

    Analysis Of Marketing Is Everything

    In the article Marketing is Everything, Regis McKenna, describes the transformation of marketing throughout the years as technology became more advanced, marketing has shifted to a consumer focus instead of a profit focus. As McKenna has stated, “Marketing has shifted from tricking the customer to blaming the customer to satisfying the customer. (McKenna, 1991)”. Although it may seem as though this phrase is an overstatement, it is actually demonstrating the growth of the marketing industry and their adaptation to meet the needs of the consumer. The fundamental perception of marketing is to “integrate the customer into the company, to create and sustain relationship between the company and the customer” (McKenna, 1991).…

    • 1270 Words
    • 6 Pages
    Superior Essays
    Read More
  • Great Essays

    Shazzle Swot Analysis
    • 1201 Words
    • 5 Pages

    Shazzle Swot Analysis

    1. Introduction Shazzle is based in Scottsdale , as a limited liability company , it was established in 2006. Shazzle was formed in order to create applications , which can be utilized via all technological gadgets , to keep messages safe against government spies and big business data miners environments. Figure 1. Logo.…

    • 1201 Words
    • 5 Pages
    Great Essays
    Read More
  • Improved Essays

    Capsim Simulation Essay
    • 691 Words
    • 3 Pages

    Capsim Simulation Essay

    1Q. The Simulation game mainly made me understand to all aspects of modern marketing. It allowed me to develop and implement a complete marketing strategy which includes production design, pricing, budgeting, distribution, and sales force management. Throughout the rounds, I tried to understand the information on customer needs as well as on customer satisfaction with brands, prices and budgeting. It made me discover how the actions reflect in firm profitability as well as brand. Through the game I learned to prepare the projection of sales and to analyze the basic statements of accounting.…

    • 691 Words
    • 3 Pages
    Improved Essays
    Read More
  • Improved Essays

    Market Segmentation Of Ford Motor Company
    • 703 Words
    • 3 Pages

    Market Segmentation Of Ford Motor Company

    Ford’s Product Offering & Classification Ford believes that they have state of the art dealerships which enable them to display their impressive Ford range the best. These automobiles are being displayed in an exclusive and immaculate setting. Their sales personnel are friendly, competent and well trained as they have to walk people through every aspect of procuring a new vehicle. Some of these aspects involve show the prospective buyer the potential products available and their specifications including package options available.…

    • 703 Words
    • 3 Pages
    Improved Essays
    Read More
  • Great Essays

    Essay On Commercial Advertisement
    • 1394 Words
    • 6 Pages

    Essay On Commercial Advertisement

    Advertisements as a Genre Commercial advertisement is a genre directed to all people. Although all commercials fall under the same genre, there are many different techniques the author can take, depending on the purpose of the commercial and the audience that the author wants to reach. For example, an advertiser can take the celebrity approach and have a celebrity appearance in the commercial. This shows the audience that if the company is able to have someone famous represent them, they must be legitimate. Also, it allows people to think they can have the perfect life, just like their favorite role model.…

    • 1394 Words
    • 6 Pages
    Great Essays
    Read More
  • Improved Essays

    Modern Marketing Essay
    • 792 Words
    • 4 Pages

    Modern Marketing Essay

    With the advancement in business, marketing has been gradually developed. Businesses carry out marketing in order to “establish, maintain and enhance long term customer relationships at a profit, so that the objectives of the parties involved are met.” (Gronroos, 1990 as cited in Hall and Jones, 2008, p.48) Marketing is a management process which helps making a profit in the long term to survive, identifying and satisfying consumers needs and requirements as well. Marketing as a formal academic concept has a more recent history which is as old as commercial activity and has been practiced for centuries.…

    • 792 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Reflective Essay On Marketing
    • 996 Words
    • 4 Pages

    Reflective Essay On Marketing

    INDIVIDUAL REFLECTION: BLUEPRINT FOR PROFESSIONAL AND PERSONAL GROWTH Kinyata Barnett Walden University Prior to this course I only knew basic information regarding marketing. I now know that there are many aspects involved with the marketing process. In order to build a success organization, one must chose the correct marketing tools that would benefit their company. I have learned that every method does not work for all.…

    • 996 Words
    • 4 Pages
    Improved Essays
    Read More
  • Improved Essays

    Importance Of Marketing Essay
    • 1222 Words
    • 5 Pages

    Importance Of Marketing Essay

    INTRODUCTION Marketing is everywhere. Formally or informally, people and organizations engage in a vast number of activities that we could call marketing. Good marketing has become an increasingly vital ingredient for business success. And marketing extremely affects our day-to-day lives. It is enclosed in everything we do from the clothes we wear, to the web sites we click on, to the ads we see.…

    • 1222 Words
    • 5 Pages
    Improved Essays
    Read More

Related Topics

Ready To Get Started?
Discover
Company
Follow
©2024 Cram.com
Privacy Policy |  About Ads |  Site Map |  Advertise  | 
  • Cookie Settings