Self-Fulfilling Prophecy As A Management Tool

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3. Self-Fulfilling Prophecy as a Management Tool: Harnessing Pygmalion by DOV EDEN

Dov Eden in his article Self-Fulfilling Prophecy as a Management Tool: Harnessing Pygmalion published in 1988, argued that the Pygmalion effect is a form of self-fulfilling prophesy (SEP), whereby raising leaders' performance expectations for their followers improves follower performance (e.g., Rosenthal, 1993). Dove stated that managers, who expect more from their subordinates, often direct them to achieve greater result. The process of leading subordinates to achieve results, impacts positively in improving leadership and organizational outcomes and subordinate job performance (Avolio, Reichard, Hannah, Walumbwa, & Chan, 2009). In this article, Pygmalion research in military and training situations is reviewed and issues for future research and application are discussed, including how to raise expectations, which subordinates are, influenced most, positive and negative Pygmalion, and ethical concerns.
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The Pygmalion impact includes a wide scope of hierarchical conduct variables, including interpersonal hope, correspondence, administration, self-expectancy, inspiration, and execution. Dove suggests that Pygmalion theory is affirmed if subjects assigned as "High" accomplish more than do the controls. Since the distribution of the first report of a classroom test utilizing this configuration, there has been much research and debate concerning the way of the Pygmalion impact, its size, and conceivable methodological

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