Concept 1. The measurement of motives
1.) Although different people has different psychological characteristics, we still can use self-report, qualitative research and motivational research to measure their motives. Through the results, we will understand how our audience think and act.
2.My team project is the self-driving car. I will use those three different research to measure our audience’s motive. To understand how do they think about the self-driving car and will they purchase the self-driving car.
Concept 2. Trio of Needs
1.) The need for power, affiliation and achievement are relevance to consumer motivations. Power need is related to our desire to control our environment and other people. Affiliation need always have a social
1.) Although different people has different psychological characteristics, we still can use self-report, qualitative research and motivational research to measure their motives. Through the results, we will understand how our audience think and act.
2.My team project is the self-driving car. I will use those three different research to measure our audience’s motive. To understand how do they think about the self-driving car and will they purchase the self-driving car.
Concept 2. Trio of Needs
1.) The need for power, affiliation and achievement are relevance to consumer motivations. Power need is related to our desire to control our environment and other people. Affiliation need always have a social