Selection Criteria for Selecting a B School Essay
Institute of Management, Nirma University
Written Analysis and Communication
Research Proposal On:
“Choice criteria for selecting B-Schools by prospective students for Full Time course in India”
Submitted to: Submitted By: Prof. Harismita Trivedi Section :B
Kinjal H. Pandya: 121217
Mohini Basu: 121225
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The number of business schools has more than tripled in the last fifteen years. There has already been discrimination in the quality of institutions and graduates in the market, which is expected to intensify in future.
Thus, choosing a B school and evaluating the criteria for choosing a B school are immensely vital, for prospective students and institutes providing management education.
This research project studies the choice criteria of prospective students for selecting a B-School for full time course. The rationale behind this research project is to identify the factors that create differentiation for B-schools in the perception of prospective students, and how these can be used by the management institutes for