Segway Case Study

2214 Words 9 Pages
Background: We all remember Segway’s from the early 2000s, but have you seen any around lately? Segway is a company that has always seemed to struggle getting off the ground. From overestimating the amount of sales, hiring new top executives to take the company in a new direction, and to mortgaging their Bedford New Hampshire factory. Segway seems to have many flaws in its operations, but can Segway dig themselves out of the dirt to become a profitable company? The concept of a Segway back in the early 2000s seemed very futuristic, and many individuals always wanted to ride one. That is a strength about Segway. Segway’s always catch an induvial attention when someone sees a person coming down the street on one. Also, the whole idea of a …show more content…
The hoverboard is a small device that uses the same technique as a Segway to move, but hoverboards do not have a handle, it is only moved by the motion of your feet. Hovervoards are unique that they are smaller than Segway and take up less space on sidewalks. They also run relatively cheap being that I can get one for around $200, compared to buying a used Segway for around $1,700. Hoverboards are smaller and more affordable but they harder to learn to navigate because you don’t have the handle to help keep someone …show more content…
The consumer is someone who is looking for a fun and easy way to get around town. The target market for a Segway is big cities, large college campuses, or resort towns. Segway is trying to target an induvial who lives in a congested area with traffic. In which that consumer can use the Segway as a quicker form of transportation to navigate faster than taking a car. The same can be said for college campuses. Larger universities do not have a lot of roads that navigate through the heart of campus, the Segway to a college student can be the alternative to taking a car or walking by helping the student get to class faster. Also, larger resort town can use Segway’s being that it may be cheaper to rent and easier to access areas where cars can’t get

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