Swot Analysis Segway

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Background: We all remember Segway’s from the early 2000s, but have you seen any around lately? Segway is a company that has always seemed to struggle getting off the ground. From overestimating the amount of sales, hiring new top executives to take the company in a new direction, and to mortgaging their Bedford New Hampshire factory. Segway seems to have many flaws in its operations, but can Segway dig themselves out of the dirt to become a profitable company? The concept of a Segway back in the early 2000s seemed very futuristic, and many individuals always wanted to ride one. That is a strength about Segway. Segway’s always catch an induvial attention when someone sees a person coming down the street on one. Also, the whole idea of a …show more content…
$4,000 is a lot to ask everyday consumers when looking at Segway’s. It seems that Segway’s are only bought by the rich who view them as just another toy to use. There are also some safety concerns when riding a Segway and there have been incidents when an induvial fell off or even ran into barriers on a Segway. Segway’s boast many opportunities and the company could really see an increase in use for local authorities patrolling parks, malls, big office building etc. A Segway also seems to be a good product for those who live in big cities with traffic. The Segway could essentially weave through stopped traffic like many bicyclist do. A Segway can only go so far in many markets, but if the company was to nail one of those markets and use it to their advantages, Segway could lead itself to better sales. When you see someone like a police officer or a Segway guided tour coming down the side walk, everyone who is walking has to move to get out of the way. Segway’s are very bulky and take up to much room on the limited amount of side walk space. Segway’s may have been cool when they were first introduced, but with newer technologies and better marketing strategies, products like the hoverboard seem to be threatening the life of …show more content…
Alternative one seems to be the most logical option for the company. Why? Because if Segway can match can increase sales through leases, and seeing that leases for cars exceed car purchases, this idea can start to bring the Segway company on the road to recovery. Offering leases gives consumers better benefits because it is cheaper to lease, lower down payments, and leasers are leasing a brand new Segway. More buyers are starting to lease, and this alternative would bring Segway on the road to recovery and hopefully in the near future, match their predicted sales from the launch of the Segway fourteen years

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