Segmentation strategies
An effective market segmentation takes into account different subsets in a market, in this case students. They are the customers that we are looking to attract and create a product so that they can use it in the future. Nipissing takes into account many different segments of the market that they can use when trying to focus on their marketing strategies. These strategies include things such as geography demographic, social, thoughts and feelings, behaviour and combined approaches i.e. psychographics, person/situational, and geodemographic.
Currently Nipissing University is using a variety of these not only singularly, but in combinations as well. It also looks at the needs and wants of students. This can be seen with …show more content…
This can be done by looking at the age of most students that start the post-secondary education (here it is mostly ages 17-20) and what their interests are, it creates a sense of what the marketers should do in order to create an effective marketing strategy and plan. For the most part it seems like Nipissing University is using post hoc segmentation. This is mostly due to all the surveys that we have, in order to see what we look forward to and what we are most happy about. This gives the marketing team a large amount of information. It is also assumed that they use the data that they get in order to see which programs get the most applicants and why that is and they adjust accordingly to this …show more content…
Schools that use undifferentiated marketing offer programs that emphasize on generalization, such as liberal arts colleges. Post-Secondary schools that follow the undifferentiated marketing method, offer promotional appeals, artificial variety as well as promoting superficial benefits. Both of these have advantages and disadvantages. The Undifferentiated marketing method is inexpensive, while targeted marketing is more expensive. This is because of the higher costs that are associated when it comes to offering a variety to segments with varying needs. The real strength of Targeted marketing is that it leads to higher student satisfaction, and market success is enhanced in the long run. (Lewison & Hawes,
An effective market segmentation takes into account different subsets in a market, in this case students. They are the customers that we are looking to attract and create a product so that they can use it in the future. Nipissing takes into account many different segments of the market that they can use when trying to focus on their marketing strategies. These strategies include things such as geography demographic, social, thoughts and feelings, behaviour and combined approaches i.e. psychographics, person/situational, and geodemographic.
Currently Nipissing University is using a variety of these not only singularly, but in combinations as well. It also looks at the needs and wants of students. This can be seen with …show more content…
This can be done by looking at the age of most students that start the post-secondary education (here it is mostly ages 17-20) and what their interests are, it creates a sense of what the marketers should do in order to create an effective marketing strategy and plan. For the most part it seems like Nipissing University is using post hoc segmentation. This is mostly due to all the surveys that we have, in order to see what we look forward to and what we are most happy about. This gives the marketing team a large amount of information. It is also assumed that they use the data that they get in order to see which programs get the most applicants and why that is and they adjust accordingly to this …show more content…
Schools that use undifferentiated marketing offer programs that emphasize on generalization, such as liberal arts colleges. Post-Secondary schools that follow the undifferentiated marketing method, offer promotional appeals, artificial variety as well as promoting superficial benefits. Both of these have advantages and disadvantages. The Undifferentiated marketing method is inexpensive, while targeted marketing is more expensive. This is because of the higher costs that are associated when it comes to offering a variety to segments with varying needs. The real strength of Targeted marketing is that it leads to higher student satisfaction, and market success is enhanced in the long run. (Lewison & Hawes,