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Segmentation Case Study: The Typical Asiaticcar Fan

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As far as segmentation in the market for this case study, the typical IndyCar fan differs in many ways. For instance, IndyCar fans are different from motorsport fans in terms of loyalty, IndyCar fan just kind of hope around after the split. Clearly, motorsports fans love the adrenaline rush the race offered. As a result, IndyCar took note and developed a better strategy to present their events in a way that enhanced their fans experiences (Ferrell & Hartline, 2014). For instance, Ferrell & Hartline (2014) highlighted IndyCar ability to work with sponsors to provide fans with the opportunities to play games, visit exhibits and interact with different products. In fact, research further concludes IndyCar success did not only do to the mentioned

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