QVC has grown into one of the most successful television shopping networks due to the strategic management decisions made by founder, Joseph Segel. After examining the Home Shopping Network, Segel was unimpressed with their programming and products, but he believed there was potential for improvements to capture a larger audience through live presentations with unique quality products. It was evident to Segel that television was cost effective, convenient, and a powerful device to market more products than traditional print advertising or displaying products in retail stores. Consequently, Segel raised a substantial amount of start-up capital and employed some of the most knowledgeable executives in the business in order to launch QVC.
