Second Wave Beauty Myths

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The beauty myth is a set of ideals women should attain to be considered beautiful. The beauty myth is a form of control against women after women won more rights during second wave feminism. If women were to consumed with being beautiful then men would not lose as much power. The beauty myth was more about control and power over women than it was being beautiful. Women were pushed this consumer mindset on beauty to control them. If women are spending time working out and getting ready, then they don’t have time for important jobs that became open to women in second wave feminism that historically only men performed. In order to keep their power, men used the beauty myth to keep women busy so women would not come and take their power.
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