Rather than opting for prestige pricing like Disney or Universal, the park’s tickets will be competitive to draw in budget-conscious tourists. So, the park’s tickets will be more comparable to SeaWorld Orlando’s ticket pricing. SeaWorld is currently under a lot of scrutiny due to alleged animal abuse; so, they sell their one-day tickets at $79. However, despite the low pricing in comparison to their competition, SeaWorld still has been seeing decreased attendance over the past few years. Tune Lagoon could potentially take even more of SeaWorld’s market share away by targeting the budget-conscious crowds who dislike Disney and Universal’s upscale pricing. However, the ticket price for the new park should not start at $79. Despite the controversies, SeaWorld Orlando is still one of the top 25
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However, the price during the park’s first year should still remain slightly above regional park chains such as Six Flags and Cedar Fair to account for the quality of the park’s attractions and theming. The average gate price for a Six Flags park seems to be around $65, with a discount added if guests buy their tickets online; so, the new park should aim for a gate one-day ticket price of $70, with a 10% discount added if guests buy their tickets online. Therefore, tickets bought online would be $63. Like most theme parks, children between the ages of 3-12 will receive a discount of about 50% to bring the ticket price down to $35, and children under the age of 3 will get in free. Once the daily demand for the park is close to exceeding the capacity, then prices can be raised, but until then the park should attempt to attract as many supporters as possible. As for multi-day tickets, the last day’s ticket price will be discounted 50% for each day added
However, the price during the park’s first year should still remain slightly above regional park chains such as Six Flags and Cedar Fair to account for the quality of the park’s attractions and theming. The average gate price for a Six Flags park seems to be around $65, with a discount added if guests buy their tickets online; so, the new park should aim for a gate one-day ticket price of $70, with a 10% discount added if guests buy their tickets online. Therefore, tickets bought online would be $63. Like most theme parks, children between the ages of 3-12 will receive a discount of about 50% to bring the ticket price down to $35, and children under the age of 3 will get in free. Once the daily demand for the park is close to exceeding the capacity, then prices can be raised, but until then the park should attempt to attract as many supporters as possible. As for multi-day tickets, the last day’s ticket price will be discounted 50% for each day added