When you think of SeaWorld you probably picture people having a great time making memories with their families. A great getaway where kids get to learn a little bit about oceanology. And of course, how could you forget Shamu! When you first heard about them removing orcas from SeaWorld, you were perhaps shocked. How could they turn their back against their iconic feature? Over the years, people have been oblivious to the overall picture, think of it as how a magician focuses your attention on what he wants you to see. If one looked at the early history of SeaWorld, and does just a little bit of research, you become to wonder how was this ever allowed. SeaWorld opened up in the Mission Bay area of San Diego in March 1964. It was started up
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In October 1965 Griffin and his colleagues managed to chase a local mother and calf into Puget Sound, the mother was harpooned and after diving in panic she opened her blow hole and drowned. They managed to catch the local calf who had been traumatized after by her mother’s violent death. After being brought back to the Seattle Aquarium. The fourteen-foot female was placed in Namu’s enclosure where the two never got along and she became aggressive toward Namu and Griffin. During this time SeaWorld started looking for an orca of their own and purchased the aggressive whale from Mr. Griffin for $70,000. The owners of SeaWorld not only wanted the whale, but they wanted to name her Namu and also purchase the rights to the name. Mr. Griffin would not sell the rights to the name or allow the use of the name, so they decided on the name Shamu, which they described as a compromise of “She and Namu” (Kaplan).
Shamu quickly became a huge success and became the iconic feature of SeaWorld. The foundation was already laid down by the efforts of Mr. Griffin and the sensation created by him and his whale however, SeaWorld had a better development plan and strategy. They wanted expansion and oceanic parks nationwide. With their marketing and other Aquariums trying to get in on the orca exhibit, they fueled the fire that was beginning in the oceans and the whaling hunt for …show more content…
The company’s revenue sales fell 1% to $1.1 billion, while net income fell 20% to $60.2 million. Jill Kermes, the senior corporate affairs officer, said a marketing campaign has had a positive effect on the company’s image. “The issue is we need to break through the noise. We need to get the information flow to a net positive,” she said
In October 1965 Griffin and his colleagues managed to chase a local mother and calf into Puget Sound, the mother was harpooned and after diving in panic she opened her blow hole and drowned. They managed to catch the local calf who had been traumatized after by her mother’s violent death. After being brought back to the Seattle Aquarium. The fourteen-foot female was placed in Namu’s enclosure where the two never got along and she became aggressive toward Namu and Griffin. During this time SeaWorld started looking for an orca of their own and purchased the aggressive whale from Mr. Griffin for $70,000. The owners of SeaWorld not only wanted the whale, but they wanted to name her Namu and also purchase the rights to the name. Mr. Griffin would not sell the rights to the name or allow the use of the name, so they decided on the name Shamu, which they described as a compromise of “She and Namu” (Kaplan).
Shamu quickly became a huge success and became the iconic feature of SeaWorld. The foundation was already laid down by the efforts of Mr. Griffin and the sensation created by him and his whale however, SeaWorld had a better development plan and strategy. They wanted expansion and oceanic parks nationwide. With their marketing and other Aquariums trying to get in on the orca exhibit, they fueled the fire that was beginning in the oceans and the whaling hunt for …show more content…
The company’s revenue sales fell 1% to $1.1 billion, while net income fell 20% to $60.2 million. Jill Kermes, the senior corporate affairs officer, said a marketing campaign has had a positive effect on the company’s image. “The issue is we need to break through the noise. We need to get the information flow to a net positive,” she said