Sears Holdings “textbook” mission statement highlights their lack of positioning and generic approach to marketing their business. The mission statement reads, "We are committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build lifetime relationships."
Even with many locations closing, Sears Holdings still has an expanse of physical locations, including both Sears stores and Kmart stores. Both divisions of Sears Holdings offer online shopping. Sears who began as a catalog business still offers a printed catalog.
Sears Holdings markets a large variety of products at both Kmart and Sears. The expansive variety of products makes it difficult to determine the target market. In the early days of Sears, when it was a catalog business, their target market was adult, female, homemakers. …show more content…
Sears Holdings strengths lie in its diverse reality portfolio. When Kmart acquired Sears and Sears Holdings developed, their property wealth increased exponentially. The abundance of properties gives Sears Holdings the opportunity to lease and sell property to create money for other areas of business, like bringing in new merchandise contracts and remodeling outdated stores. Specifically, Sears has strength in its leading brand names whereas Kmart’s strength lies in its discount pricing.
Sears Holdings weakness is, in short, their store image and lack of positioning. The Sears name brings up a nostalgic memory of a one-stop shop department store that satisfied many needs for the consumer. Today, the variety of competition offers the same as Sears Holdings, but at better quality or better prices. Sears holdings does not offer the product knowledge and expertise of big box stores like Lowes or Bed, Bath and Beyond or the budget friendly pricing found at stores like Wal-Mart or
Even with many locations closing, Sears Holdings still has an expanse of physical locations, including both Sears stores and Kmart stores. Both divisions of Sears Holdings offer online shopping. Sears who began as a catalog business still offers a printed catalog.
Sears Holdings markets a large variety of products at both Kmart and Sears. The expansive variety of products makes it difficult to determine the target market. In the early days of Sears, when it was a catalog business, their target market was adult, female, homemakers. …show more content…
Sears Holdings strengths lie in its diverse reality portfolio. When Kmart acquired Sears and Sears Holdings developed, their property wealth increased exponentially. The abundance of properties gives Sears Holdings the opportunity to lease and sell property to create money for other areas of business, like bringing in new merchandise contracts and remodeling outdated stores. Specifically, Sears has strength in its leading brand names whereas Kmart’s strength lies in its discount pricing.
Sears Holdings weakness is, in short, their store image and lack of positioning. The Sears name brings up a nostalgic memory of a one-stop shop department store that satisfied many needs for the consumer. Today, the variety of competition offers the same as Sears Holdings, but at better quality or better prices. Sears holdings does not offer the product knowledge and expertise of big box stores like Lowes or Bed, Bath and Beyond or the budget friendly pricing found at stores like Wal-Mart or