Malik Bendjelloul’s Searching for Sugar Man was a story filled with sadness, hope, mystery and a love for music. Bendjelloul’s film was an effective and inspiration media performance. Each person interprets the messages throughout the film differently, there are also powerful messages and ideological values that were expressed. Utilizing the technique of ‘testimonials’ the documentary conveys an effective piece of media. This documentary is a surprising story of a shy man from Detroit, Michigan who thought he failed in the music industry but was really a huge sensation in South Africa. Everyone is different, comes from a different family, have different cultural lives, have different values and even different beliefs. When watching Bendjelloul’s
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Clarence Avant states “ If i had to came the top ten artists, Rodriguez would be in the top five” (Bendjelloul). In the documentary Searching for sugar man, Stephen Segerman goes on a mission to find his childhood musc idol. In south Africa his music very known “Half a million records sold” (Bendjelloul). South Africans related to the songs as it was there anthem during the anti apartheid movements. From the lyrics in Rodriguez’s songs south africans learnt that its okay to protest and it “set them free” (Bendjelloul). During the 1970s South Africa had a cultural boycott, and all music from outside of South Africa was banned by the government. These sanctions in titled the radio stations to scratch the vinyl in order that nobody would play the songs of Rodriquez during that time period. (Bendjelloul). A south african would have different opinions and thoughts about this documentary depending on what side of the political sanction they were agreeing with. Any Liberal south African at that time would have owned Abby Road by The Beatles, and Cold Facts by Rodriguez (Bendjelloul). A liberal South African of that time, would not only be shocked and grateful to realize that …show more content…
In Bendjelloul’s documentary, the ideology of this media, is shown through the producer showing how ridiculous that no one knew who Rodriguez was. On of the greatest artists never received the recognition he rightfully deserved, They show the point of view from both producers of Rodriguez first album and the producer of the second. The owner of the Sussex record company was Clarence Avant who released his albums. Avant refused to talk more about the money that went missing from South Africa. Bendjelloul showed this as he wanted people to be more intrigued and curious about the missing money. He also selected the part where Clarance refused to speak about the money, this was selected in the hopes that this media will allow viewers to become more intrigued about the missing money. All his money had disappeared and someone was reaping the benefits which is unfair to Rodriguez. Bendjelloul presented a lot of the values of Rodriguez. When Rodriquez started to perform he constantly had his back to the audience, it was a way to allow the audience to focus on the lyrics, others thought it was because he was extremely nervous (Bendjelloul).The fact of his shyness, represents that he was just an ordinary man and has fears like anyone else. Bendjelloul included footage of when Rodriguez visited South Africa for the first time. Rodriguez couldn’t believe that all those people were there for him, he walked around the limo as there was no
Clarence Avant states “ If i had to came the top ten artists, Rodriguez would be in the top five” (Bendjelloul). In the documentary Searching for sugar man, Stephen Segerman goes on a mission to find his childhood musc idol. In south Africa his music very known “Half a million records sold” (Bendjelloul). South Africans related to the songs as it was there anthem during the anti apartheid movements. From the lyrics in Rodriguez’s songs south africans learnt that its okay to protest and it “set them free” (Bendjelloul). During the 1970s South Africa had a cultural boycott, and all music from outside of South Africa was banned by the government. These sanctions in titled the radio stations to scratch the vinyl in order that nobody would play the songs of Rodriquez during that time period. (Bendjelloul). A south african would have different opinions and thoughts about this documentary depending on what side of the political sanction they were agreeing with. Any Liberal south African at that time would have owned Abby Road by The Beatles, and Cold Facts by Rodriguez (Bendjelloul). A liberal South African of that time, would not only be shocked and grateful to realize that …show more content…
In Bendjelloul’s documentary, the ideology of this media, is shown through the producer showing how ridiculous that no one knew who Rodriguez was. On of the greatest artists never received the recognition he rightfully deserved, They show the point of view from both producers of Rodriguez first album and the producer of the second. The owner of the Sussex record company was Clarence Avant who released his albums. Avant refused to talk more about the money that went missing from South Africa. Bendjelloul showed this as he wanted people to be more intrigued and curious about the missing money. He also selected the part where Clarance refused to speak about the money, this was selected in the hopes that this media will allow viewers to become more intrigued about the missing money. All his money had disappeared and someone was reaping the benefits which is unfair to Rodriguez. Bendjelloul presented a lot of the values of Rodriguez. When Rodriquez started to perform he constantly had his back to the audience, it was a way to allow the audience to focus on the lyrics, others thought it was because he was extremely nervous (Bendjelloul).The fact of his shyness, represents that he was just an ordinary man and has fears like anyone else. Bendjelloul included footage of when Rodriguez visited South Africa for the first time. Rodriguez couldn’t believe that all those people were there for him, he walked around the limo as there was no