Sean Jasso's Critical Analysis: Achieving Greatness

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Central Theme
There are so many types of businesses in just the U.S. alone. Some provides a good while others are service orientated. It may seem like different businesses strive for different goals such as maximization of profit or growth, but ultimately, as author Sean Jasso argues, “every firm deeply rooted in mission and entrepreneurship seeks greatness – that is, transcendence toward superiority in delivering value, benchmark competitiveness within and beyond its industry…” (1) This means that every decision a business makes is an attempt to achieve greatness, though not everyone is successful at it. According to Jasso, he believes that every single business is capable of that, if they follow the correct formula. The essence of achieving greatness is simple, but why many businesses fails is because of the lack of “relentless commitment to hard work, practice, and perpetual endurance...” (1) It’s easy to start a business, especially if it 's a sole proprietorship or partnership; the challenge is sustainability, growth, and profitability. The main lesson of this article aims to inform reader what drives a business towards greatness how it’s carried out, and the role of corporate governance and globalization in attaining greatness.

Critical Analysis
To start, Jasso simply divides the formula to accomplishing greatness into three parts: corporate
…show more content…
Jasso points out the importance of globalization and three important qualities that a corporation should have in order to attain greatness. The strength of the article is its emphasis on morals. Morality is the foundation to long term success, and the author relates the main points of the article to morals and ethics, which gives the article comprehensive theme. It is not difficult to learn that the most important message of the article businesses can be successful and profitable, but without good morals, they can’t be

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