Combs has also become an …show more content…
An instrumental sartorial force, his Sean John fashion line has received numerous accolades and awards, including the launch of four Sean John fragrances, the first of which quickly became the top-selling fragrance across America. Through a partnership with Diageo, Sean Combs' wildly popular Cîroc Vodka has become the standard for premium vodka, prompting the entrepreneur to acquire luxury tequila brand DE León and launch the fitness and wellness water brand AQUA