SeaBob
Nada Alwan
U14220188
Dr. Narjes Haj Salem
Principles of Marketing
0302170
SeaBob
I. Organization Name and Address
CAYAGO AG Company based in Stuttgart, Germany.
Flachter Str. 32, D-70499
Phone: +49 7119933970
Court of Register Stuttgart HRB 724966
Board: Hans-Peter Walpurgis (CEO)
VAT ID No.: DE 814 919 340, (Seabob. Cayago, legal notice).
II. Type of organization and company background
CAYAGO AG organization is manufacturing the world’s fastest water sled.
III. Product or service to be examined and history of product or service
Seabob has been making inroads in the marketing world since the end of 2000 and produced many kinds of SeaBob and personalized as well, along with Porsche engineering where they …show more content…
The External Marketing Environment
a. Social Factors:
Seabob operate in a multicultural society, where it combined luxury, unique experience, high quality materials, high performance, eco-friendly, safety, relaxation and fun in one entertainment water sport vehicle. Also, the organization provides worldwide shipment, free maintenance, 2 years warranty, 100% satisfaction and 365/24/7 Seabob assistance; by these services the organization has fulfilled perfectly time and recourses availability of customer wants and needs.
b. Demographic Factors:
Seabob adapt the concept of safety and easy driving that made it suitable for all ages from baby boomers to Z generation of both genders.
c. Economic Factors:
Since the business is international, the fiscal policy and interest rates are set according the economical conditions around the world. Nevertheless, Cayago focuses on tourist’s countries and developing countries as well.
d. Technological Factors:
1). E-Jet
The unique electric jet stream system consists of electronic motor and a water displacement running impeller, when the rotating impeller sucks water, it forced out in the jet channel under a high-pressure where the Seabob can propels forward in a superior style. It offers eco-friendly system and low running …show more content…
f. Competitive Factors:
Seabob has one direct competitor of SeaDoo sea scooters and two indirect competitors, which are the electric jet body board and seabreacher.
I. Market segmentation, Targeting, and Positioning Strategies
a. Describe target market for product/service
Geographic:
Cities where are located on the seacoast, Caribbean and islands. For example: Dubai and Abu Dhabi
Demographics:
It targets all ages, marital status, family size, ethnics, education level and religion of both genders with high and middle-income levels.
b. Bases for segmenting consumer markets
It combines psychographics factors of socialization; travel, sport and water activities in one category of beach lifestyle entertainment where it usually preferred in summer seasons. Seabob obtained an easy driving strategy by its control grip that made it suitable for all ages.
c. Strategy for selecting target market(s)
The marketing strategy of targeting SeaBob is mixed with evaluated segments that target group of customer where it obtained an attractive growing market of fulfilling customer value under trust and loyal
Nada Alwan
U14220188
Dr. Narjes Haj Salem
Principles of Marketing
0302170
SeaBob
I. Organization Name and Address
CAYAGO AG Company based in Stuttgart, Germany.
Flachter Str. 32, D-70499
Phone: +49 7119933970
Court of Register Stuttgart HRB 724966
Board: Hans-Peter Walpurgis (CEO)
VAT ID No.: DE 814 919 340, (Seabob. Cayago, legal notice).
II. Type of organization and company background
CAYAGO AG organization is manufacturing the world’s fastest water sled.
III. Product or service to be examined and history of product or service
Seabob has been making inroads in the marketing world since the end of 2000 and produced many kinds of SeaBob and personalized as well, along with Porsche engineering where they …show more content…
The External Marketing Environment
a. Social Factors:
Seabob operate in a multicultural society, where it combined luxury, unique experience, high quality materials, high performance, eco-friendly, safety, relaxation and fun in one entertainment water sport vehicle. Also, the organization provides worldwide shipment, free maintenance, 2 years warranty, 100% satisfaction and 365/24/7 Seabob assistance; by these services the organization has fulfilled perfectly time and recourses availability of customer wants and needs.
b. Demographic Factors:
Seabob adapt the concept of safety and easy driving that made it suitable for all ages from baby boomers to Z generation of both genders.
c. Economic Factors:
Since the business is international, the fiscal policy and interest rates are set according the economical conditions around the world. Nevertheless, Cayago focuses on tourist’s countries and developing countries as well.
d. Technological Factors:
1). E-Jet
The unique electric jet stream system consists of electronic motor and a water displacement running impeller, when the rotating impeller sucks water, it forced out in the jet channel under a high-pressure where the Seabob can propels forward in a superior style. It offers eco-friendly system and low running …show more content…
f. Competitive Factors:
Seabob has one direct competitor of SeaDoo sea scooters and two indirect competitors, which are the electric jet body board and seabreacher.
I. Market segmentation, Targeting, and Positioning Strategies
a. Describe target market for product/service
Geographic:
Cities where are located on the seacoast, Caribbean and islands. For example: Dubai and Abu Dhabi
Demographics:
It targets all ages, marital status, family size, ethnics, education level and religion of both genders with high and middle-income levels.
b. Bases for segmenting consumer markets
It combines psychographics factors of socialization; travel, sport and water activities in one category of beach lifestyle entertainment where it usually preferred in summer seasons. Seabob obtained an easy driving strategy by its control grip that made it suitable for all ages.
c. Strategy for selecting target market(s)
The marketing strategy of targeting SeaBob is mixed with evaluated segments that target group of customer where it obtained an attractive growing market of fulfilling customer value under trust and loyal