Environmental Case Study: Script Pad

There are generally four types of environmental trends i.e. economic, technical, social and political and to study these trends environmental trends there is need of environmental scanning. These trends have impact business or overall market. This case is about Script Pad which is a software platform that transforms an Apple iPhone, iPad, or iPod Touch into a digital prescription pad, which stores a patient's medication history and enables a doctor to write a prescription faster and safer than using a traditional prescription pad. Once the doctor enters a prescription and approves it, it is sent electronically to the pharmacy (Barringer and Ireland, 2012). Environmental trends have made Script Pad possible are given below: - If we see economic …show more content…
From my point of view Script pad’s major challenge is adoption on pharmacy side. The technology of Script Pad’s may be adopted by any other individual physician and can affect only physician. In contrast if technology is adopted by pharmacy it might need to provide training to many employees to train them how to use that technology and it also need changes in normal routine of pharmacy. Due to this it will likely to create high resistance on pharmacy side. Many employees can resist of new technology and then it will become challenge how to convey them for accepting new and advanced technology. It will be going to difficult task so according to me major challenge is adoption on pharmacy side. According to Script Pad its big challenge is user adoption and it needs to adopt both pharmacy and physician sides to get success. There is hardly change seen in medical industry. Despite taking advantage of electronic prescription, presently only 10% electronic prescriptions are handled. For promoting electronic health records U.S. congress is authorizing funds as economic stimulus package. Still success of Script Pad Is optimistic and it can literally save lives. The main question is whether Script Pad will be able to gain a large enough critical mass of adopters to prove its concept, capture the attention of investors, expand to additional platforms, and grow the …show more content…
I would have also informed future or prospect customers regarding this application. And we could do consumer survey to know whether my application is liked my customers or do they have interest in Script Pad application. I also would have done survey for pharmacist and doctor to ask what they think regarding this application. If they think it is brilliant idea and their opinion and suggestion are also welcome for any improvement in application. So to make any product, Service, application successful in market firstly customer survey, market survey and feasibility test is must as it helps to know whether the product or service will have future. Whether there is any chances of its success and if product or service have probable chances to get success then only it should make available for sale. So before making Script Pad available for sale I as founder of Script Pad would like to do customers survey, doctor and pharmacist survey and will get information of pharmacists and