Script And Dip Swot Analysis

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Scripts and Dip is a Denver based guerrilla theatre group whose aim is to build a community of local performers, artists and consumers. Scripts and Dip intends to achieve this development of community through the reading of new produced play scripts by working actors for live audiences at local watering holes of all kinds.

Scripts and Dip is a modern approach to dramatic art that fuses the power of a well written script with the fun atmosphere of a local pub’s happy hour. Both performers and audiences will find an entirely new way of participating in the theatrical world. This low barrier of entry on both the side of the performer and the consumer will cause unique experiences not possible on proscenium stage. The name Scripts and Dip invokes a fun party atmosphere. It denotes the intended levity of the performances being produced and it indicates that there will usually be free chips and salsa provided at each
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The first tactic would be to make the admission to these script readings free initially. This would help at a local level to curry the favor of the artistic community. Consistently offering something for free does truly help to lower the barrier of entry for the uninitiated consumer. Another freebie that this venture should offer right out of the gate could help to grow an international audience. This freebie would be the online publishing of these script reading for non-local consumers to enjoy. This could be in the form of YouTube videos or simply a podcast that people can engage with remotely. Finally, another good tactic to engage with the current established art world here in Denver would be to collaborate with well regarded local performers who already have a reliable following. Talking and working with these collaborators would also help the proprietors of this venture to gage what will be necessary to get this project on its

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