McDonald’s is one of the largest chain of hamburger fast-food restaurant in the world. To hold its position as market leader in fast-food zone, it exhibits varieties of management theories, including classical approach, behavioral approach, quantitative approach, and contemporary approach. In this report, we will focus on scientific management of classical approach and total quality management of quantitative approach, which are wisely adopted by McDonald’s.
Scientific management was developed and contributed by Frederick W. Taylor and husband-wife team of Frank and Lilian Gilbreth. According to Winslow (2012), he stated that the theory of scientific management defines the “one best way” to accomplish a task with the use of scientific methods. …show more content…
Edwards Deming and Joseph M. Juran. As justified by Robbins and Coulter (2012), TQM is referred to a system that focused on the frequent improvement of quality of employee and work processes, and satisfying the customer needs and expectations. Customer focused, continual improvement, process focused, quality improvement, accurate measurement, and empowerment of employees are the principles of TQM (Robbins and Coulter, 2012). As the trend of people nowadays is more towards healthy eating, McDonald’s offered more healthy food to the customer. For instance, McDonald’s was adding more fruits and vegetables in their meals and introducing a new menu with more choices and more healthy foods. Focusing on customers needs not only help McDonald’s to differentiate its products among its competitors but also help the company to retain its current customers and to attain new customers, thereby increased its sales …show more content…
By all means, Astute’s solutions provide convenient to McDonald’s by giving speedy respond to the company when the system is not match to the organization standard and forming the solution to help the company to make changes eventually. Furthermore, by using the Astute’s solution, it enables McDonald’s to collect information of customers and understand their needs and wants, thus it help McDonald’s to maximize the satisfaction of customer to the company by fulfill their
Scientific management was developed and contributed by Frederick W. Taylor and husband-wife team of Frank and Lilian Gilbreth. According to Winslow (2012), he stated that the theory of scientific management defines the “one best way” to accomplish a task with the use of scientific methods. …show more content…
Edwards Deming and Joseph M. Juran. As justified by Robbins and Coulter (2012), TQM is referred to a system that focused on the frequent improvement of quality of employee and work processes, and satisfying the customer needs and expectations. Customer focused, continual improvement, process focused, quality improvement, accurate measurement, and empowerment of employees are the principles of TQM (Robbins and Coulter, 2012). As the trend of people nowadays is more towards healthy eating, McDonald’s offered more healthy food to the customer. For instance, McDonald’s was adding more fruits and vegetables in their meals and introducing a new menu with more choices and more healthy foods. Focusing on customers needs not only help McDonald’s to differentiate its products among its competitors but also help the company to retain its current customers and to attain new customers, thereby increased its sales …show more content…
By all means, Astute’s solutions provide convenient to McDonald’s by giving speedy respond to the company when the system is not match to the organization standard and forming the solution to help the company to make changes eventually. Furthermore, by using the Astute’s solution, it enables McDonald’s to collect information of customers and understand their needs and wants, thus it help McDonald’s to maximize the satisfaction of customer to the company by fulfill their