Advertising In Schools Case Study

Many school age children across the United States have been exposed or have taken part in some kind of marketing program while at school, whether they knew it or not. United State schools, in particular public schools, have partnered with food and beverage companies that children or teenagers love and have become the forefront in helping bombard students with commercial messages. However, there are mixed about whether it is right or wrong to market in schools. “Marketing in Schools”, is a case study that discusses the trends in spending over the years from school age children, and the exposure of advertisement in schools. In “Marketing in Schools”, discusses the trend in spending between school age children between the ages of 4 and 12 during …show more content…
Secondly, companies can advertise job opportunities to teenagers who are legally able to get a job. Additionally, newer and popular companies pay the school to advertise their brand on the schools scoreboards and marquee. Another benefit to advertising in schools is that it is easier for a company to reach its target market without outside influences. However, one drawback is students can be exposed to unhealthy food and drink choices. Even though most schools have banned these items, companies are still finding ways to keep their product around by adding fat free or reduced fat to their labels. Another drawback is that parents are unaware of the advertisement that their child is being …show more content…
The first fact would be if the school reviews all advertisement to make sure it is appropriate, nondiscriminatory, diverse, and objective (). Secondly, I would need to see the historical benefits from marketing in schools and how the funds from those direct and indirect advertisements were used to benefit school age children. Another fact I would need to know, is how often and what times throughout the school day are children being exposed to advertisement. Students who exposed to diverse advertisement that is objective could possibly find something that may fit into their family culture, and it will have a positive impact on the child. Parents would feel at ease, knowing that their children are not being exposed to things that they do not approve. However, if marketing is interfering with learning then the school and the school board will likely be pressured to remove marketing from schools due to a high number of