Essay about Scenario: a Social Alliance Team

685 Words Sep 22nd, 2011 3 Pages
ICE Blocks 5 & 6—Comm 306 2008—Professor J. Martin

Cross-Cultural Communication
Group Briefing Assignment

Information is communicated across cultures, and if it breaks down, business fails.
E.T. Hall

David A. Ricks, author of Blunders in International Business, says, "Cultural differences are the most significant and troublesome variables… the failure of managers to fully comprehend these disparities has led to most international business blunders." Donaldson, in the “Case of the Floundering Expatriate” is an unfortunate example of someone who has failed to learn about the cultures around him. When people in organizations cross borders, whether geographic, cultural, or social, communication issues are crucial. The
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You may want to organize the briefing in a logical way. For example, you might divide your briefing into two areas: business and social customs.

Details of the task are as follows:

• Individual briefings should be no more than 3 minutes long—keep your audience in mind • A few visuals are encouraged to illustrate key graphic points (maps, pictures, etc.), but the briefing shouldn’t be a fancy, long PowerPoint presentation • Use language from the web readings—“high/low context,” “individualist/collective,” “verbal/nonverbal,” “direct/indirect,” “power tolerance,” etc. • Dress is business casual

ICE Blocks 5 & 6—Cross-Cultural Communication

Additional resources:

For a concise descriptions of Edward T. Hall’s theory of Context, Time, & Space:

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