Essay on Scandic Hotels Corporate Strategy

1145 Words Nov 27th, 2015 5 Pages
Fundamentals of Strategy - Case Study 2

1. What elements contributed to the success of the sustainability concept of Scandic Hotels?
• The Scandic Hotel has many aim and visions. The most important one is to offer simple and accessible accommodation. In order to achieve it, they want to simplify their procedures, be present on the locations where people are travelling and taking care of the customer’s needs.
• They want to be more than just a hotel. They want to be an inspirational place for people, and also, be a place of meeting for those inspired people. People travelling for business or pleasure should come to Scandic Hotels. They desire that people are going to become increasingly conscious of the choices they make thanks to
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⇒ “Our aim is to help Scandic’s guests to recharge their batteries and to reinvigorate them by having an uncomplicated approach and by offering simple and accessible accommodation (…) where people can come together, meet others and be inspired (…). Scandic shall, therefore, lead the way and work continuously to promote both a reduction in our environmental impact, and a better environment.”

Vision: Scandic’s vision is rather broad; maybe a bit too much considering the fact that is is just a hotel. It is not very progressive especially when talking about environment and sustainability and remains inaccurate.
⇒ “We want to be more than just a hotel. (…) We believe that people are going to become increasingly conscious of the choices they make – and we want those conscious people to opt for Scandic because we are a good choice in every way – economically, socially and environmentally.”
3. Explain the strategy executing and monitoring stages
The strategy executing means: putting the strategic plan into action. Managing this step is an

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