The unit of analysis is Twitter users (individuals); I came to that conclusion because of the following quotes; “I measure the effect SB 1070 had on both public attitudes and behaviors toward immigrants. By relying on social media data published by U.S. residents, I am able to follow the same individuals over time to examine their changing reactions to immigrants before and after the law was passed.” (Flores, Rene. p. 334) Then, “If individual users did not change their attitude toward immigrants, how can we explain our earlier findings?” (Flores, Rene. p. 358) I chose Twitter users as the unit of analysis because that is what Flores is focusing on. Flores is gathering information from social media, but his main focus is what each person is
