Provocative Texts in Popular Culture: Save the Children The text focused on in this academic thesis is Most Shocking Second a Day Video, an advert created by Save the Children, a UK based non-governmental organization providing aid, healthcare, education and economic opportunity to at-risk children and youth facing natural disaster and war. The audience is privileged, white, middle class parents and young people living in the UK, based on the demographics represented by the actors in the ad. The author portrays the tragedy in Syria within a western context and location, with white actors, in order to emotionally connect with an audience that is physically and emotionally disconnected from Syria. The author presents a convincing and compelling
