Sanyo Case Study

1413 Words 6 Pages
BACKGROUND OF THE COMPANY

Sanyo began its operations as Sanyo Electric Works in 1947 in Moriguchi, Osaka. Earlier it manufactured bicycle generator lamps. Later in the year 1950 it changed its name to Sanyo Electric Co. Ltd. From the very beginning they were quality conscious. Sanyo was the first company to launch plastic radios in Japan and then the company started manufacturing televisions. Later they get listed on the Tokyo and Osaka stock exchanges. In 1969 it established two subsidiaries – Sanyo Electric Credits Co. Ltd. and Sanyo BC. A year later it established a product development Centre. In 1975 Sanyo acquired Fisher, a European consumer electronics company and later it became the first company to develop manganese-dioxide-lithium
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Vision:
‘Think GAIA’ vision recognized to rebuild and establish Sanyo as a leading supplier of environmentally-friendly products pertaining to its core technologies of water air purification, energy conservation, alternative power sources, and production of high-efficiency HVAC equipment.
Following are the corporate level strategy which were followed by the Sanyo Ltd.
1) The Sanyo evolution project comprised of 3 components – Business Portfolio Reforms, Corporate Evolution Plan, and Financial Evolution Plan.Through these, Sanyo tried revamping and evaluating its business portfolio by prioritizing its R&D efforts, reducing the number of projects, increasing focus on areas of greater strategic interests, centralized headquarters system, etc.
2) They transformed corporate culture, organisational structure and management process in order to reinforce corporate identity and create a strong centralize global head quarter to improve co-ordination among the management of the companies business unit across the world.
3) They made Three years plan by changing from a company that emphasised sales growth into one that focussed on business values and profitability. They

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