Sandringham Inns Essay

3944 Words Oct 9th, 2011 16 Pages
MBUS 804
Strategy II: Strategic Transformation

Team Vancouver

Order of files: Filename | Pages | Comments and/or Instructions | MBUS 804 – Team Assignment | 18+ Cover Page | |

Additional Comments:

STRATEGIC BUSINESS PLAN for SANDRINGHAM INNS for the Period
January 2010 to December 20xx
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TABLE OF CONTENTS
Executive Summary
Section Page
1. Statement of Vision, Mission and Objectives 1
2. Identification of Major Clients and Markets 1
3. Positioning Statement 3
4. Key Performance Indicator Scorecard 4
5. Review of Major Environmental Factors/Trends 5
6. Key Success Factors for
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3: Hire entrepreneur/chefs and executive team (see APPENDIX A)
Mission 2: To develop appropriate launch and marketing strategies specific to each newly acquired property
Objective 1: Complete in-depth research the local market for luxury hotels as well as bed and breakfasts
Objective 2: Develop advertising plan and tactics
Objective 3: Develop and execute human resources changeover plan
Mission 3: Re-launch operations under the Sandringham banner at each new location
Objective1: Establish re-branding dates
Objective 2: Complete Renovations
Objective 3: Gather all owners/chefs for a strategy review session

(2) IDENTIFICATION OF MAJOR CLIENTS AND MARKETS

Three distinct markets: North America, England/France and Australia/New Zealand are considered for expansion; each with its own unique opportunities and sub-markets which can be differentiated on a number of key factors.
In North America, the bulk of Sandringham’s existing properties are located on the west coast in English speaking provinces and states, however it also holds properties in Quebec. Consumer demand growth for boutique hotels is strong, particularly among ‘affluent travellers’ looking for high-end accommodations in existing tourist locations, both in big cities and in rural locations. The demand for such

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