Essay on Sandhya

636 Words Jul 27th, 2013 3 Pages

Wild Water Gets Soaked

Jason and Marie Salerno, brother and sister, have been running their family business, a water park called Wild Water, since they both graduated from college. The Salernos operate the park, which is located near the New Jersey shore, with help from their parents. Marie’s husband and Jason’s wife are also involved in the business. Wild Water has now been in business for more than 40 years—it is a landmark to both locals and summer tourists. The water park features such attractions as a wave pool, several water slides, a flume ride, a kiddie pool, and a tube ride. A picnic park, shaded petting zoo, aquarium, snack bar, and restaurant called the Seafood Shack round out the park’s offerings. The
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Vacationers who rent the condos are more likely to be looking for entertainment in the form of golf, deep-sea fishing trips, and exclusive restaurants. One of the major amusement park chains has been looking at a piece of real estate nearby. This chain is well known for its high-end rides, shows, and eating establishments. The Salernos point out that an entire family could enter Wild Water for the cost of one ticket at one of the chain’s parks. While the Salernos acknowledge that they have serious challenges ahead, they remain upbeat. Wild Water has been a favorite of families for more than two generations, and they expect it to continue to be a destination for local residents as well as vacationers. But they need to make some changes to keep those visitors—and the new condo owners—coming through the turnstile.


1. Imagine that you are a management consultant hired by the Salernos to help them navigate the choppy waters ahead. First, describe the elements of the macroenvironment and competitive environment that affect Wild Water now. Then describe elements that you anticipate will affect the water park in the next few years.
2. Next, describe the organization’s culture. Discuss how the current culture affects the way it responds to the organization’s external environment.
3. Now, create a plan for Wild

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