Sanderson Farms Case Study

2838 Words 12 Pages
Sanderson Farms, Inc. is a fully integrated poultry processing company engaged in the production, processing, marketing and distribution of fresh and frozen chicken and other prepared food items (Sanderson Farms, 2016). The company was founded in 1947 and was incorporated in 1955. This great organization has grown to become the 3rd largest poultry producer in the United States. The company as a whole processes and produces more than 9 million chickens per week that gets shipped out for sale to the public. It sets itself apart from their competition within their poultry industry with its core values and beliefs that are driven home daily from upper management to the hourly employees who work diligently for the company. Sanderson Farms believes …show more content…
Sanderson Farms will face the risk of considering if they will have to build and engineer an entire new hanging deck solely for seasoned whole birds so that the products will not be mixed with the unseasoned whole birds. The products will be labeled with exactly what will either be in or on the product. The company does not want its customers receiving products that are labeled with misleading information. For example, you have a poultry company that sales marinated breast and regular breast. If the marinated breast gets put into trays and is labeled as regular breast, the company could have a major issue at hand because a potential customer that may buy the chicken breast and may be allergic to the ingredients that are in the marinated breast. Being that the label provided the information for the regular breast, but had marinated breast within the package that information would be misleading potentially causing someone to have an allergic reaction to the product. That would most definitely be harmful to the reputation of the company. Sanderson Farms will also have to analyze the labor cost along with the material cost for the new product. More employees will be needed if the company were to go with a proposed plan of building and engineering an entire new hanging deck for the seasoned whole birds. The …show more content…
The group will consist of individuals anywhere from managers whom will oversee the production of the new product to the human resources department. Diversity on the cross functional team should be extremely helpful due to unique perspective each individual is going to bring to the table. A diversified team will be able to incorporate all ideas that will support the introduction of the new product. Robin Robinson, Director of Organizational Development and Corporate Communication for the company, will lead the diverse cross functional team of personnel. Individuals selected for the cross functional team will consist of individuals from the human resources department, sales department, accounting department, and department managers of the processing departments. Being that individuals will be selected from each of the departments, all will be given clear objectives so that the entire team will be on the same page with different perspectives aligning together. The processing managers are the individuals that will deal with process more hands on than any of the other individuals. Sales will be dealing with getting a feel for how the product will fair in the market. Human resources will deal with the hiring of the employee that will be getting trained for the new positions that are going to get created from introducing the

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