Samsung Mobile Case Study

Register to read the introduction… In the early stages the mobile phone was used only for making calls and sending text messages. However after that they started to use it for the entertainment purposes such as playing mobile phone games and after that moved to cameras, email and internet using as well. Currently the smart phones have all the facilities that can be done by a normal personal computer and the people use it for many purposes in addition to the communication purposes. When considering the responds from the survey questionnaire the respondents use their mobile phone for making calls, taking photos, checking email, and other reasons as well. When the usage of the mobile phones are evolving the requirement for the innovation and the new product design is becoming more important. In the Samsung mobile phone case also the innovation can be considered as an important part in determining the market share and the buying pattern of the customers as the frequent design change will affect their decision. In addition to the technological advancement, the change in the design and the features will affect heavily on the sales value of the mobile phones. When the products are updated very frequently, the customers think their phone is now outdated and they think of purchasing a new phone very quickly. Therefore the sales value of the company also will be …show more content…
However the younger generation see the technological change as a fashion and will be disappointed if the company do not change with the technology. The usage of the mobile phone has been much more complicated nowadays.
In the early stages the mobile phone was used only for making calls and sending text messages. However after that they started to use it for the entertainment purposes such as playing mobile phone games and after that moved to cameras, email and internet using as well. Currently the smart phones have all the facilities that can be done by a normal personal computer and the people use it for many purposes in addition to the communication purposes. When the usage of the mobile phones are evolving the requirement for the innovation and the new product design is becoming more important. In the Samsung mobile phone case also the innovation can be considered as an important part in determining the market share and the buying pattern of the customers as the frequent design change will affect their …show more content…
The younger generations are more technology friendly and they will see the product as outdated if the technology and the product design is not updated frequently. Therefore while targeting the younger generation the company should focus more on innovation and better product design.
Improve the availability of the phones
One of the main problem with the customers is that the products are not available with all the service providers. The availability of the mobile phone is an important factor which determining the market share and therefore the company should make the mobile phone available at every mobile service provider. In addition to that the partial payment scheme is very effective for the expensive mobile phones and the service providers should be encouraged to provide that service to the