Samsung Case Analysis

Decent Essays
We chose Samsung because of their company size and product range. Samsung has an extensive line of products including televisions, smartphones, and tablets. Samsung is publically-traded company with many resources about them available to the consumer. Samsung’s vision statement is “Inspire the world, create the future” (Vision 2020). Their mission statement is “Samsung is dedicated to developing innovative technologies and efficient processes that create new markets, enrich people 's lives and continue to make Samsung a digital leader” (Vision 2020). The core values include people, excellence, change, integrity, and co-prosperity. Their dedication to their people is to give them the opportunities to reach their full potential. Excellence …show more content…
Consumers want their products to be ethically sourced. They care about where the products are made, how they are produced, and who made them. This causes them to care about their effect on the environment because of how the consumer buys. According Karen Haslam in her article “Apple and Samsung in a Child Exploitation and Environmental Pollution Scandal”, Samsung is accused of "trashing tropical forests and coral reefs in Indonesia with its use of tin in the iPhone and iPad” (Karen Haslam).
The current organizational structure for Samsung is a tall, line structure, where information flows from the top managers (CEO’s, CFO’s), down to the middle managers, and then to the first-line employees. The pros of using this organizational structure are: Information is clearly given, there is a clear line to whom an employee reports to, and employees can see where they stand in an organization. The cons of using this organizational structure are there is no staff structure. Internal communications may be distorted. Managers have more tasks given to them. There is also a high frequency of staff
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Samsung is always in the process of being sued or suing other companies on the issue of patent laws. Samsung and Apple are concisely in the process of suing one another for stealing or using patent ideas this causes a lot of money to be spent in legal fees. Also, Samsung is always getting sued for malfunctioning products like the new galaxy has been known to blow up due to over use this causes serious health risk for users and result in major law suits against Samsung. The SWOT Analysis was also used to determine possible opportunities for Samsung to explore and take advantage of. Mainly by tapping into several growing markets Samsung can look to increase revenue. By entering into the growing wireless chipset market, Samsung can expand on the kinds of items to produce. Also by entering other growing markets such as The Internet of Things, Samsung can expect to see an increase in revenue within the next ten years. Samsung can counter their competitors like Lenovo, Huawei, and Xiaomi smartphones by introducing a new brand of low end smartphone

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