Samsung Strategic Management Strategy

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Samsung is a South Korean based multinational conglomerate company. The company has over 56 subsidiaries across the globe with their business mainly focus on electronics, construction and heavy industry. Samsung has other major subsidiaries too including entertainment industry, medical center, insurance and other businesses. Four business groups has been separated apart after the death of the founder, which consist of electronics, engineering, most high-tech products and construction. (About Samsung, 2016) Meanwhile, Samsung Electronics will be the main focus in this report.

Since 2009, Samsung’s Electronics Co. Ltd. is one of the world’s largest information technology company based on net profits. (Dhaka and Shibaloy, 2012) It is currently
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Research and Development are known as R&D and it is the most important component in Samsung because consumers’ needs are constantly changing and the role of R&D is to meet the expectation or needs of the consumers. Without R&D, Samsung Electronics would not be leading the technology industry. To show that Samsung is emphasizing on its R&D, Samsung is investing 9% of its total revenue to R&D every year to stand a place in this competitive market and protecting its intellectual property rights. It had employed over 50,000 employees in the world across 42 global research facilities. These commitments had showed the importance of R&D to the company and how it is playing a critical role because Samsung consider the needs of its consumers as a priority. (Zach Epstein, …show more content…
There are few reasons why social contributions may be one of the factor that leads Samsung Electronics to success. First, employees think that a company that takes responsible for its social and environmental problems are considered a good company because company that does not harm the society will eventually does not harm their employees.(Mark Horoszowski, 2011) For example, if a company dispose chemical waste in the river, fishermen might catch the fish in the river and at last, the poisoned fish will go back into the employee’s body and it will cause harm to their health. Provided the company contributing socially to the environment, there will be no poisoned fish and employees will more likely to work with a more carefree attitude and it will eventually boost productivity and revenue will

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