Background / Situation Analysis
Turning an old home smart is easier than ever with Samsung SmartThings in your home. You can monitor and control almost anything. The only limitation is your mind. The space for these type of devices to expanding at a huge rate. With the huge increase in cell phone and tablet users around the world, the market is already use to using a technology device every day. The key for SmartThings and other competitors in the space is ease of use and reliability. Samsung bought SmartThings in August 2014 for $200 (CLARK). Dara Kerr at Cnet said, “The idea of the acquisition is to pair Samsung 's resources with SmartThings ' platform so that the two can boost innovation in the Internet of Things. Companies across the tech …show more content…
The home is a very personal space for individuals and families. They want to have something unique, but also comforting. Obviously, a big push will be home improvement stores. The ownership by Samsung already gives it credibility within those channels. It is also reassuring for the consumer. Everyone has heard of Samsung. Many homeowners probably already have a Samsung product in their home, whether it is a dishwasher, refrigerator, washer or TV. The display would focus on ease of use and all the different possibilities one could use the products. It would also be nice to have an electronic display around the products showing off all the different uses. I believes consumers seeing a visual example will help make the sell. Following the visual component. Sending out united for YouTubers would be a huge angle to take. Young people like to see reviews and they go to YouTube for those reviews. Having a Youtuber with a high subscriber rate showcase the product will be a huge marketing campaign in
Turning an old home smart is easier than ever with Samsung SmartThings in your home. You can monitor and control almost anything. The only limitation is your mind. The space for these type of devices to expanding at a huge rate. With the huge increase in cell phone and tablet users around the world, the market is already use to using a technology device every day. The key for SmartThings and other competitors in the space is ease of use and reliability. Samsung bought SmartThings in August 2014 for $200 (CLARK). Dara Kerr at Cnet said, “The idea of the acquisition is to pair Samsung 's resources with SmartThings ' platform so that the two can boost innovation in the Internet of Things. Companies across the tech …show more content…
The home is a very personal space for individuals and families. They want to have something unique, but also comforting. Obviously, a big push will be home improvement stores. The ownership by Samsung already gives it credibility within those channels. It is also reassuring for the consumer. Everyone has heard of Samsung. Many homeowners probably already have a Samsung product in their home, whether it is a dishwasher, refrigerator, washer or TV. The display would focus on ease of use and all the different possibilities one could use the products. It would also be nice to have an electronic display around the products showing off all the different uses. I believes consumers seeing a visual example will help make the sell. Following the visual component. Sending out united for YouTubers would be a huge angle to take. Young people like to see reviews and they go to YouTube for those reviews. Having a Youtuber with a high subscriber rate showcase the product will be a huge marketing campaign in