Essay about Samsung Galaxy 's Marketing Strategy

2334 Words Nov 26th, 2016 10 Pages
Introduction
This research will be based on the product Samsung Galaxy Smartphone series, which is a product of the Samsung Multinational Company. This project will review the current and previous strategies in their marketing mix. Finally, the recommended strategies for the Samsung Galaxy Series Smartphone.
History of Samsung
Samsung is a South Korean multinational that has its headquarters in Samsung town, Seoul. The corporation comprises of a number of affiliated businesses. All these subsidiaries are united under the Samsung brand umbrella. Founded in 1938 as a trading company by Lee Byung-Chung, Samsung has diversified in food processing, textiles, insurance, securities, and retail over three decades. In 1980, the company acquired Hanguk Jeonja Tongsin and entered into the telecommunications industry. The facility was developed into a manufacturing plant and more importantly the mobile phone manufacturing center, which was housed in this same facility. Samsung in the 1990’s globalized its activities and electronics mostly in the mobile phone industry. This cell phone industry has become an important source of income for Samsung to date. (Jung, 2014).
In 2011, Samsung unleashed its new smart phone in the market called the Samsung Galaxy series. This Galaxy series model was popularized by the sheer larger size of the smart phones. As most companies were seeking to produce smaller and smaller phones, each Galaxy series iteration became more widely accepted. The Galaxy…

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