Samsung Galaxy note 7 explosion
Introduction In this essay, Samsung galaxy note 7 explosion will be used as a case to discourse the importance of crisis management. This essay will mention how to identify the cse, the particular problem, the stakeholders, 3 stages, the policy to encounter and how effective.
Background Samsung, a well known smartphone maker, occurred battery explosion of Galaxy Note 7. When they produce the new products, it will attract many of people to buy. But when the note 7 launched, the explosion has occurred continuously. Including Korea,China,Tawan….also occured explosion. Overall, there are 35 explosion on worldwide. (Winfield 2016) …show more content…
They Launched a new product name “Galaxy Note Fan Edition”. The function was the same as Galaxy Note 7 but the battery was changed and 30% off. It can reduce the lost profit by recalling. Also, the lower price can attract more people to buy as they think that it is a good bargain. . On the other hand, the company do some review and do some improvement and new technology to keep their competitive in the electronic industry in future. In this year, it has develop a fast charge mobile devices and strength the speed of electric vehicle. The new technology can fast change a battery in 12 minutes.(Antonio Villas-Boas 2017) It is a advance design
(6) To rebuild the customers confident, Samsung company had successfully using crisis management techniques including defining the new planning, managing execution (crisis management p.91). When the corporation face to some crisis, they still honest to explain all the truth and apologize to public. Furthermore, samsung prove their customers through these positive performance that the crisis was over. The corporation also can continuing fluently until now so the new product Galaxy S8 in Top 20 smartphone list (Antonio Villas-Boas 2017) In this year, samsung regained control as the leader in the worldwide smartphone market despite a flat first quarter. (IDC May 2017) After the recall programm and replacement launched, the shock also
Introduction In this essay, Samsung galaxy note 7 explosion will be used as a case to discourse the importance of crisis management. This essay will mention how to identify the cse, the particular problem, the stakeholders, 3 stages, the policy to encounter and how effective.
Background Samsung, a well known smartphone maker, occurred battery explosion of Galaxy Note 7. When they produce the new products, it will attract many of people to buy. But when the note 7 launched, the explosion has occurred continuously. Including Korea,China,Tawan….also occured explosion. Overall, there are 35 explosion on worldwide. (Winfield 2016) …show more content…
They Launched a new product name “Galaxy Note Fan Edition”. The function was the same as Galaxy Note 7 but the battery was changed and 30% off. It can reduce the lost profit by recalling. Also, the lower price can attract more people to buy as they think that it is a good bargain. . On the other hand, the company do some review and do some improvement and new technology to keep their competitive in the electronic industry in future. In this year, it has develop a fast charge mobile devices and strength the speed of electric vehicle. The new technology can fast change a battery in 12 minutes.(Antonio Villas-Boas 2017) It is a advance design
(6) To rebuild the customers confident, Samsung company had successfully using crisis management techniques including defining the new planning, managing execution (crisis management p.91). When the corporation face to some crisis, they still honest to explain all the truth and apologize to public. Furthermore, samsung prove their customers through these positive performance that the crisis was over. The corporation also can continuing fluently until now so the new product Galaxy S8 in Top 20 smartphone list (Antonio Villas-Boas 2017) In this year, samsung regained control as the leader in the worldwide smartphone market despite a flat first quarter. (IDC May 2017) After the recall programm and replacement launched, the shock also